We love Style.com’s story on models and buzz – apparently, agencies are panicking when new girls get press, worried that the hype will kill their careers too early. Says Romney:
“Call it the Catherine McNeil effect. In the spring, the much-buzzed-about McNeil was an up-and-comer with a promising career ahead of her and Paris Vogue’s Juin/Juillet cover to her credit—only to subsequently drop off the radar, eclipsed by new It girl Irina Kulikova.”
Now Supreme and other agencies are keeping their girls in hiding, letting them emerge only for fashion week castings.
But there may be a flaw in the theory:
Catherine McNeil stopped booking when magazines realized that the girl only makes one face. It’s beautiful, but so far, it hasn’t changed.
Compare Catherine with Agyness, the It Girl of the Spring ’07 runways – when casting directors realized her versatility matched her buzz, they kept on going. Irina and Coco had similar stories.
And as for this season, we expect Catherine to still hit some major runways, along with Irina K, but our two watch-out girls are Suvi K and Anabela, the girl pictured here.
They’re both teen willows, they’ve both booked the new Balenciaga campaign, and they’re both on the must-have list of several casting boards.