Pucci Does Denim

Pucci announced today that it's got a new partner: Seven for All Mankind. The denim brand of suburban charmers will produce a jean line for Pucci, w
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Pucci announced today that it's got a new partner: Seven for All Mankind. The denim brand of suburban charmers will produce a jean line for Pucci, w
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Pucci announced today that it's got a new partner: Seven for All Mankind. The denim brand of suburban charmers will produce a jean line for Pucci, with the company's trademark swirls on the back pockets and curve-hugging cuts to fit the Italian jet set. The pants - and it's just pants, at least for now - come in sherbert colors, and shine slightly when photographed. But despite the '90s flashback in their shape and sheen, the move could actually get label-obsessed girls to propel Pucci (and Seven) into the Juicy Couture generation. By fusing a modern label with an old-school designer, the companies might have made the perfect product: Jeans that look normal, but come with a high status label. But with prestige comes price, and this one is huge: The Seven / Pucci jeans will cost $400. Is it really worth the price, or is colored denim a disposable trend best left to Urbans?