Pucci announced today that it’s got a new partner: Seven for All Mankind.
The denim brand of suburban charmers will produce a jean line for Pucci, with the company’s trademark swirls on the back pockets and curve-hugging cuts to fit the Italian jet set.
The pants - and it’s just pants, at least for now - come in sherbert colors, and shine slightly when photographed.
But despite the ’90s flashback in their shape and sheen, the move could actually get label-obsessed girls to propel Pucci (and Seven) into the Juicy Couture generation. By fusing a modern label with an old-school designer, the companies might have made the perfect product: Jeans that look normal, but come with a high status label.
But with prestige comes price, and this one is huge: The Seven / Pucci jeans will cost $400.
Is it really worth the price, or is colored denim a disposable trend best left to Urbans?
posted by Jgirl
Aug 02, 2007 10:41AM
hmm i may have to rethink my whole never-buying-7s-again mentality. do you know what kind of fit they're doing?