
There are several reasons to admire the bold spirit of Atoosa Rubenstein, the CosmoGirl! founder and Seventeen editor-in-chief who stepped down last year to create her own network of young and restless female leaders.
Besides her business sense – which is insanely keen – we also dig her startling Dries Van Noten dress and her greeting at last night’s party – “Fashionista, I love how you’re teaching the young Alpha Kitties of tomorrow!”
We love it too, but we also love the little rainbows on Atoosa.com – will they ever lead to something more?
“I think there’s this misconception that I’m starting a web magazine,” she told us.
“But that’s not really it! Though maybe there will be some video programs that we start playing with.”
Innnnteresting.
Stay tuned.
Tags: Dries Van Noten



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is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
is anyone else annoyed at being referred to as an “alpha kitty of tomorrow?” like one day we may all bloom into atoosas. this is not a teen mag!
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
I love Atoosa! I can’t wait to see what she has up her sleves for us Alpha Kitties!xo
yes, i do not like the “alpha kitty” nonsense. it is condescending (spelling? i am tired….)
i do not like cutesy references…….
yes, i do not like the “alpha kitty” nonsense. it is condescending (spelling? i am tired….)
i do not like cutesy references…….
yes, i do not like the “alpha kitty” nonsense. it is condescending (spelling? i am tired….)
i do not like cutesy references…….
I’m with you, Marisha & Rachel- I’m 25, and that’s no ‘kitty’. Condescending, indeed. Though I will say, the ‘Toos has some amazing hair.
I’m with you, Marisha & Rachel- I’m 25, and that’s no ‘kitty’. Condescending, indeed. Though I will say, the ‘Toos has some amazing hair.
I’m with you, Marisha & Rachel- I’m 25, and that’s no ‘kitty’. Condescending, indeed. Though I will say, the ‘Toos has some amazing hair.
Yeah, she’s talking about her new YouTube channel
Yeah, she’s talking about her new YouTube channel
Yes, Faran, dropping out of one of publishing’s more successful titles to spend all day in front of myspace does demonstrate INSANE business sense. You are aware that everyone AR has been going to with her various proposals has been turning her away – mostly because there’s nothing to buy. The woman blew it.
Yes, Faran, dropping out of one of publishing’s more successful titles to spend all day in front of myspace does demonstrate INSANE business sense. You are aware that everyone AR has been going to with her various proposals has been turning her away – mostly because there’s nothing to buy. The woman blew it.