H&M Has a Chloe Crush

It's no shock that H&M rips off Chloe all the time, and we suspect their designers have a small shrine to Phoebe Philo somewhere in their studio. But
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It's no shock that H&M rips off Chloe all the time, and we suspect their designers have a small shrine to Phoebe Philo somewhere in their studio. But
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It's no shock that H&M rips off Chloe all the time, and we suspect their designers have a small shrine to Phoebe Philo somewhere in their studio. But what's funny is that H&M's Chloe obsession seems to go beyond the clothes. Let's take a close look at their recent online campaign, which stars Freja Beja in her pre-haircut days and also features a gorgeous blonde with a bob... Anja Rubik. The Freja and Anja combination is what's power-packing Chloe's current ad campaign. We can't help but wonder if this Chloe - H&M casting is a coincidence... Or if H&M realizes they can harness someone else's aspirational branding identity with a few simple model steals.