It’s no shock that H&M rips off Chloe all the time, and we suspect their designers have a small shrine to Phoebe Philo somewhere in their studio.
But what’s funny is that H&M’s Chloe obsession seems to go beyond the clothes.
Let’s take a close look at their recent online campaign, which stars Freja Beja in her pre-haircut days and also features a gorgeous blonde with a bob… Anja Rubik.
The Freja and Anja combination is what’s power-packing Chloe’s current ad campaign.
We can’t help but wonder if this Chloe - H&M casting is a coincidence…
Or if H&M realizes they can harness someone else’s aspirational branding identity with a few simple model steals.
posted by jdk
Sep 08, 2007 4:27PM
well, it IS Anja actually. and there's also a third girl in the campaign... and guess what? she's brunnette (thinking of Shalom? you better stop).