A few years ago, if you said "Marni," people would go, "Who?" It was a name for New York transplants who moved to Florida, not for a coveted clothing line. And yet, after one key season in Milan, they experienced Le Blow Up and became a must-see, a must-shoot, a must-have. Next week, there may be another emerging name, and it's Requiem. The team of Raffaele Borriello and Julien Desselle have worked at Gucci, YSL, and Dior in the past, but so far, they've only gotten a small scatter of American press from ELLE and Bazaar since launching in 2006. Besides being under-the-radar, the label has another attribute that magazines love: Its designing duo is young (34 for Raf, 26 for Julien) and very, very cute. Accordingly, editors are sniffing - and apparently sparking a small frenzy with ticket requests, which is leading to bits of panic within the American press. Fortunately, whomever can't make it to the show can probably still see the collection in a showroom, since the label's based in Paris and, for the moment, so is everyone else.
A few years ago, if you said "Marni," people would go, "Who?" It was a name for New York transplants who moved to Florida, not for a coveted clothing