News

Jovovich-Hawk Does Target

jovovich-hawk_photo.jpg
A tidbit for weekend Fashionista addicts:

Milla Jovovich and Carmen Hawk will bring their stuff to Target next year, after Erin Fetherston’s winter collction.

The move marks the first time a “celebrity” line goes to Target, but also something stranger:

Jovovich-Hawk already did a range for the chain store Mango. Although Mango’s main presence is in Spain and France, it does have US branches, especially in California.

Now that we know Target doesn’t mind a brand with a mass market past, we can cross our fingers and hope for Karl Lagerfeld - a former H&M contributor - to hit the bullseye!

Meanwhile, look out for a Target commercial directed by Milla herself, plus those signature J-H smock dresses this Spring.

They will now cost $30, but if you can’t wait that long, they’re about $100 on Net-A-Porter’s sale site.

Comments

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1

posted by Paige

Sep 02, 2007 1:58PM

yes yes yes yessssssss

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2

posted by Prêt-à-Porter Prostitute

Sep 02, 2007 9:41PM

That should be interesting. This mass market collaborations also help fund their main line too. So, it's win win for everybody.
-h

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3

posted by Brooke

Sep 02, 2007 11:28PM

If it's anything like the Mango line, it should be pretty good. They had some beautiful sweeping dresses...

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4

posted by Eli

Sep 03, 2007 1:43PM

I think Target forgot that they called this project "GO international".

anyway, this sounds cute, and Im not surprised at all by it.

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5

posted by Sandra

Sep 04, 2007 1:09AM

Crap. I can't wait that long. Huuurrrrrry!

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6

posted by anon

Sep 04, 2007 2:04PM

i could be wrong but wasn't the mango collaboration just milla jovovich? i think all their collabs are just w/ celebrities and not pre-existing lines. i have a skirt from that collection that is tres cute.

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posted by shop_a_holic

Jan 03, 2008 5:21PM

they have Erin Fetherston now, it's kinda too girly for ladies in 20th like me. some of the stuffs were pretty nice, but their stuffs were more for the teenagers. i'll love jovovich hawk better.

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