new balances are awesome. they’re super comfortable and they have a very strict policy about country of manufacture labeling. i’d rather buy new balance than nike any day.
of course i’d rather go shoeless than wear nikes, so that’s really not saying much.

new balances are awesome. they’re super comfortable and they have a very strict policy about country of manufacture labeling. i’d rather buy new balance than nike any day.
of course i’d rather go shoeless than wear nikes, so that’s really not saying much.

i know when i started college (Fall 98) all the track girls were wearing NBs with ankle socks everywhere, and I even remeber a cute guy in ninth grade wearing them, so I think they’ve been more chic than geek for a while now, at least down south, anyway. but the plaid ones are a bit much. i actually prefer Sauconys, but that’s because I actually run in my running shoes…

Well, now, this is a thorny historical issue. Certainly NB has been pursuing coolness for a while now. Thus the endless color combos of classic NBs you’ll find on various shopping websites–including their own–and stores like Training Camp. In fact, it sometimes seems as if eighth street is one big NB bazaar. When did this start? Well, probably about the time their mid-eighties provenance started to wane from the mind–let’s call it mid to late 90s. Though I would say that this is one of those rare trends that emerged not from the runway or the street, but from liberal arts colleges–much like wearing dresses over pants.
So, are New Balances cool? Not anymore! But they were when you were in high school, sucker.

Well, now, this is a thorny historical issue. Certainly NB has been pursuing coolness for a while now. Thus the endless color combos of classic NBs you’ll find on various shopping websites–including their own–and stores like Training Camp. In fact, it sometimes seems as if eighth street is one big NB bazaar. When did this start? Well, probably about the time their mid-eighties provenance started to wane from the mind–let’s call it mid to late 90s. Though I would say that this is one of those rare trends that emerged not from the runway or the street, but from liberal arts colleges–much like wearing dresses over pants.
So, are New Balances cool? Not anymore! But they were when you were in high school, sucker.

I like the nerdiness of them. I still love my khaki green ones with reflective silver ‘N’s, even though I can’t wear them any more (have you seen what they look like with skinny jeans?). Wes Anderson has the same ones. See, I told you I was a nerd.

I prefer not to wear the same shoes as my 60 year old male professor. Plus they tear up my feet worse than stilettos.

I prefer not to wear the same shoes as my 60 year old male professor. Plus they tear up my feet worse than stilettos.

grossss