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Smockshop

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Cartoon characters and superheroes wear the same outfit every single day. But would you?

Andrea Zittel thinks you should.

The artist, who is well-known for her previous fashion/art projects, commissioned twelve young artists to create dresses loosely based on a pattern she created. The resulting dresses are intended to be worn for an entire season - every single day.

The project all started years ago when Zittel landed her first post-art school job as a gallery assistant at uber-hip Pat Hearn Gallery.

Instead of shopping at H&M and sample sales like the rest of us, or cashing in her trust fund like the other gallery girls, Zittel took the work wardrobe challenge as inspiration to design a daily uniform for herself.

She created dresses that she could wear day after day for an entire season, and launched her career in the process.

After working for years on other projects blurring lines between function and form, she’s returned to her fashion-art roots and brought us the “Smockshop” - a conceptual flagship/installation of dozens of adorable one-of-a-kind dresses, housed in Chelsea’s Susan Inglett Gallery through October 13.

Then they’ll be sold at what’s euphemistically been described as “ready-to-wear prices,” which is kind of vague, but probably means you can’t afford one on a 22K art gallery assistant salary.

—ALISON COOL

Comments

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1

posted by guest

Sep 26, 2007 9:43AM

Interesting. Although wearing the dress "every single day" is much like the function of the Little Brown Dress experiment, although I doubt for the same reasons.

littlebrowndress.com

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2

posted by QT

Sep 26, 2007 10:31AM

You know what? No, you shouldn't wear the same dress EVERY day. But I really dig people who wear pretty much the same stuff all the time. It's about creating your own style and sticking with it and that's cool and kind of timeless.

Following trends is fun though.

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3

posted by mpw

Sep 26, 2007 11:13AM

What do you do if needs to be dry cleaned?

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4

posted by AFG

Sep 26, 2007 12:14PM

@MPW

Work from home that day and order delivery.

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5

posted by GG

Sep 26, 2007 12:24PM

At least you can justify the price of the dress since you'll be wearing it everyday... what about shoes, did she wear different shoes or the same everyday too? I wish I could wear my same jeans every single day with different tops, but we are specifically prohibited from wearing jeans where I work... sigh...

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posted by hannah

Sep 26, 2007 2:51PM

No, you shouldn't wear the same dress everyday for a season. I'm sorry, but it gets really boring. I enjoy putting together outfits in the morning!

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posted by FashionGirl

Sep 26, 2007 7:10PM

Just yesterday I met a woman who recently bought one of these smocks - she's been wearing is since last Monday, and it's gorgeous.

It definately looks like wearable art; but it's meant to be easy and comfortable, which it also looked.

I thought she (and the smock) were great!!!

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