Zac Joins the Diffusion Pack

Today we learned something intriguing: Zac Posen is rumored to be preparing a secondary line. We weren't very surprised. Out of all the young design
Avatar:
Author:
Publish date:
Social count:
0
Today we learned something intriguing: Zac Posen is rumored to be preparing a secondary line. We weren't very surprised. Out of all the young design
Image Title1

Today we learned something intriguing: Zac Posen is rumored to be preparing a secondary line. We weren't very surprised. Out of all the young designers, Zac is perhaps the most aggresive about brand-building. He's already producing handbags and has signed a licensing deal for perfume, which will debut in 2009. Instead of designing for a retailer like Target or Kohl's, Zac will produce his own line in house, more along the lines of Marc by Marc than Proenza for Target. Maybe that's a smart move; it seems like the market for designer collaborations with cheap chic stores is on the wane. Simply Vera is already 30% off on the Kohls website, and it hasn't even been out for ten days. ---ANNA FIELDING GRIGGS