There’s nothing so remarkable about this Goldenbleu handbag, except for its name:
The San Francisco label has decided to name their red patent tote “The Luella Bag,” which strikes us as weird.
After all, have you ever heard the name “Luella” outside of Luella Bartley?
And if you say, “Look at my new Luella bag,” wouldn’t you assume you were talking about the one from London, not the one from this line sheet?
It’s something to consider, especially since they’ve also got a Marni bag for Fall.
Are you duping your shoppers by using another designer’s name?
We think yes, and also:
Look closely at this bag, marked $260 wholesale but $650 for normal shoppers. With a little hunting, you could find a real Luella for the same price…
posted by Cindy
Oct 09, 2007 1:53PM
well, my grandma's name was Luella! ;oP