Aerin Lauder’s starring in the ad campaign for Estee Lauder’s new Private Collection scent, Tuberose Gardenia.
The fragrance is supposed to honor Estee herself, as it blends her two favorite flowers. But is it also supposed to kick-start Aerin’s modeling career?
In the black and white picture, the company’s creative director looks beautiful, but stoic. Her modelesque gaze is intimidating, and doesn’t really make us want the $400 perfume.
It’s true that scent is aspirational, especially when it’s expensive, but we always thought you should want to be the perfume models: Kate in CK 1, Gwyneth in Pleasures, Keira in Coco Mademoiselle.
But even if you could run to Harrod’s – the only place right now to buy the new scent – does Aerin’s face make you want to belong to the Estee Lauder dream?