Aerin Lauder’s starring in the ad campaign for Estee Lauder’s new Private Collection scent, Tuberose Gardenia.
The fragrance is supposed to honor Estee herself, as it blends her two favorite flowers. But is it also supposed to kick-start Aerin’s modeling career?
In the black and white picture, the company’s creative director looks beautiful, but stoic. Her modelesque gaze is intimidating, and doesn’t really make us want the $400 perfume.
It’s true that scent is aspirational, especially when it’s expensive, but we always thought you should want to be the perfume models: Kate in CK 1, Gwyneth in Pleasures, Keira in Coco Mademoiselle.
But even if you could run to Harrod’s – the only place right now to buy the new scent – does Aerin’s face make you want to belong to the Estee Lauder dream?
–BRITT ABOUTALEB
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She’s not exactly selling the dream for me, but I’m probably not the target consumer for this anyway. And the photo style reminds me of the latest Gap ads with Selma Blair and Lucy Liu, so it’s not carrying prestigious connotations in my books.
She’s not exactly selling the dream for me, but I’m probably not the target consumer for this anyway. And the photo style reminds me of the latest Gap ads with Selma Blair and Lucy Liu, so it’s not carrying prestigious connotations in my books.
She’s not exactly selling the dream for me, but I’m probably not the target consumer for this anyway. And the photo style reminds me of the latest Gap ads with Selma Blair and Lucy Liu, so it’s not carrying prestigious connotations in my books.
She’s not exactly selling the dream for me, but I’m probably not the target consumer for this anyway. And the photo style reminds me of the latest Gap ads with Selma Blair and Lucy Liu, so it’s not carrying prestigious connotations in my books.
The answer is “no”. No, it does not.
The answer is “no”. No, it does not.
The answer is “no”. No, it does not.
The answer is “no”. No, it does not.
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
I dunno, I think being Aerin Lauder is a pretty sweet life. And LOVE the post title :)
I dunno, I think being Aerin Lauder is a pretty sweet life. And LOVE the post title :)
I would have to say “No”. Her face looks a bit too hard for my liking.
I would have to say “No”. Her face looks a bit too hard for my liking.
If the Estee Lauder dream is to be born into the kind of family money that entitles you to a secure job where you get to market products (and stamp your face on one,) attend galas, get free designer clothes and a townhouse with servants, then YES!
If the Estee Lauder dream is to be born into the kind of family money that entitles you to a secure job where you get to market products (and stamp your face on one,) attend galas, get free designer clothes and a townhouse with servants, then YES!
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
The scent is a little too mature for me, but I love it. And I’m sure people want to be Aerin Lauder, just not because of the way she looks, but because she has a great career and is a responsible mother. I sure hope to be as succesful as she is in the future.
If the Estee Lauder dream is to be born into the kind of family money that entitles you to a secure job where you get to market products (and stamp your face on one,) attend galas, get free designer clothes and a townhouse with servants, then YES!
If the Estee Lauder dream is to be born into the kind of family money that entitles you to a secure job where you get to market products (and stamp your face on one,) attend galas, get free designer clothes and a townhouse with servants, then YES!
oops, sorry about that double post, that’s so weird!
anywho, Shelley although you do have a point, the truth is that being born into a rich family doesn’t guarantee that you’ll be a hardworking human being (hello paris hilton!).
oops, sorry about that double post, that’s so weird!
anywho, Shelley although you do have a point, the truth is that being born into a rich family doesn’t guarantee that you’ll be a hardworking human being (hello paris hilton!).
Aerin just seems like the real deal. She’s gorgeous, she has a great job, a family, tons of money, AND she seems like someone you’d want to have lunch or drinks with.
I wouldn’t mind trading lives….
Aerin just seems like the real deal. She’s gorgeous, she has a great job, a family, tons of money, AND she seems like someone you’d want to have lunch or drinks with.
I wouldn’t mind trading lives….
the photo is lifeless, and her expression looks forced and pained. she may be an admirable person, but the photo is horrible. and yes, anonymous is right, very reminiscent of those new gap ads by annie leibovitz.
the photo is lifeless, and her expression looks forced and pained. she may be an admirable person, but the photo is horrible. and yes, anonymous is right, very reminiscent of those new gap ads by annie leibovitz.
No thanks. I hear she’s a raging biatch, throws fits (and glass items) and tantrums with her hubby behind closed doors! But I’ll take her inheritance and EL paycheck!
No thanks. I hear she’s a raging biatch, throws fits (and glass items) and tantrums with her hubby behind closed doors! But I’ll take her inheritance and EL paycheck!
I saw her shopping in Bergdorfs a few weeks ago and she looked terrible- thin stringy hair, plain face, ordinary outfit. I think the only reason she gets any attention is that she has money, and lots of it. Her face makes me want to stay away from Estee Lauder products. I still can’t get over the fact that they own Bumble and Bumble. And all their scents smell vile. EEEWWW!!!!
I saw her shopping in Bergdorfs a few weeks ago and she looked terrible- thin stringy hair, plain face, ordinary outfit. I think the only reason she gets any attention is that she has money, and lots of it. Her face makes me want to stay away from Estee Lauder products. I still can’t get over the fact that they own Bumble and Bumble. And all their scents smell vile. EEEWWW!!!!
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Estee Lauder needs to hire a new creative director…like now. Every one of their ads features this side profile gaze that is completely devoid of ANY sense of a life well-lived or, gasp, desired in that “aspirational” way that marketers covet like a trick-or-treater emptying her bag of Halloween candy.
Doing the same thing over and over and over again is, um, called obsessive-compulsive disorder. Referencing the past is fine, but embalming the present is about as much fun as pruning roses outside the funeral home.
Umm I kind of like it! I know it does not go with the more egalitarian fashion stance of today, but it reminds me of those inspirational early 1990′s b&w; Estee Lauder ads that starred Paulina Porizkova shot by Steven Meisel.
Umm I kind of like it! I know it does not go with the more egalitarian fashion stance of today, but it reminds me of those inspirational early 1990′s b&w Estee Lauder ads that starred Paulina Porizkova shot by Steven Meisel.