We like Hilary Rhoda as the face of Estee Lauder, but her new ads with Carolyn Murphy strike us as lacking.
Because Hilary and Carolyn are twelve years apart (she’s 20, Carolyn is 32). And yet, they look exactly the same – the matte skin, the cloudy expression, the plasticine smile.
It’s true that makeup should bring out your best, but we’re not sure women in their 30s want to look like a blank slate… and we are sure that women in their 20s don’t want to look like they’re 32.
We can see the advantages in smoothing out your youth – for job interviews, for court hearings, for dates with 40-year-old hedge funders.
But we’re still a little confused -
Shouldn’t Hilary and Carolyn’s ads show the different kinds of beauty that Estee can help you find, and not just… shiny skin?