As anyone with open eyes knows, bikes aren’t just for sports geeks anymore.
Seen around the city are models, designers, and other fashion packers who’d rather spend their money on Ghesquiere than on gas, and anyway, no cars = more carbs – if you work out while you travel, there’s no need to fuss with food.
Apparently London agrees, as they’ve just done a piece called “Goodbye Lycra, Hello Street Cred” in their fashion section.
The story details Chanel’s new bike, Paul Smith’s new sportsgear, and the way environmentalism, economics, and looking cool are colliding.
What they don’t mention, despite their “Street Cred” title?
That part of the reason bikes are so hip now is because they’ve popped up in fashion editorials and street style blogs around the world!
But maybe they’re just making a more subtle reference:
Check out the photo from the story, shot by Stephen Lock. See the guy running towards Agyness in the background? It’s chicks-on-bikes addict Scott Schuman, also known as The Sartorialist.
Maybe The Telegraph should back pedal a little?