At H&M, a Subtle French Smirk

Sometimes I think we should name the casual section of H&M, and call it "Emoville." Neon sweatshirts with skulls. Pink t-shirts with skulls. Jeans
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Sometimes I think we should name the casual section of H&M, and call it "Emoville." Neon sweatshirts with skulls. Pink t-shirts with skulls. Jeans
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Sometimes I think we should name the casual section of H&M, and call it "Emoville." Neon sweatshirts with skulls. Pink t-shirts with skulls. Jeans with skulls. It's enough to drive anyone... well, out of their skull. We visited an H&M on Rue de Rivoli today, which is like the Fifth Avenue of Paris. And indeed we found skulls - but they were actually cool. Our favorite example is this subtle skull print, a riff on the traditional French peasant florals that occupy not only the wallpaper here, but also the upholstery, the towels, the sheets, and sometimes - if you look really hard - the iron work on the buildings and train stations. H&M found a way to weave it into their scarf section - but in a way that's more "wow" than Wentz. So when can we buy it en Amerique?

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