Sometimes I think we should name the casual section of H&M, and call it “Emoville.”

Neon sweatshirts with skulls. Pink t-shirts with skulls. Jeans with skulls.

It’s enough to drive anyone… well, out of their skull.

We visited an H&M on Rue de Rivoli today, which is like the Fifth Avenue of Paris. And indeed we found skulls - but they were actually cool.

Our favorite example is this subtle skull print, a riff on the traditional French peasant florals that occupy not only the wallpaper here, but also the upholstery, the towels, the sheets, and sometimes - if you look really hard - the iron work on the buildings and train stations.

H&M found a way to weave it into their scarf section - but in a way that’s more “wow” than Wentz.

So when can we buy it en Amerique?