We think the ELLE.com staff is gearing up for worldwide (web) dominance, because they've swiped yet another magazine staffer for their team.
This time, it's Alexandra Gershman, the Nylon designer who'll start work on ELLE's website - with special attention to ELLEGirl, our former favorite magazine - in a few weeks.
The move comes as ELLEGirl separates itself from Alloy, the teen marketing megaship that's also responsible for those crazy Traveling Pants, the Gossip Girl series, and (in part) that little plagiarism scandal where Harvard freshman Kaavya Viswanathan "wrote" a book that was actually someone else's.
Whether the separation is enough to catapult ELLEGirl back into the hearts of teen girls is something we can't predict, but we can reiterate our fail-proof adolescent ploy one more time:
Dear ELLEGirl, please give Emma Watson a blog!
posted by a8
Oct 31, 2007 3:20PM
Yay. But - the thing about the web is that editorial layouts and photos just don't transfer as beautifully I think. They always had some great layouts. I think major fashion magazines will have to stay in print for this reason, photos just don't look as lush and pretty on the screen as the page.