Neiman Marcus and The Future Perfect

We wouldn't expect Neiman Marcus to be on the edge of technology, but something about their new Christmas Book is brilliantly new: The department sto
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We wouldn't expect Neiman Marcus to be on the edge of technology, but something about their new Christmas Book is brilliantly new: The department sto
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We wouldn't expect Neiman Marcus to be on the edge of technology, but something about their new Christmas Book is brilliantly new: The department store's put the whole thing online, and encoded each page with a click-to-buy feature. That means as you flip through the decadent catalogue, you can run your mouse along Anja and Stam's outfits, and instantly find out how much they cost. We've never seen an easier way to shop, and we're waiting for when magazines wise up and put their fashion pages online - complete with a gizmo that lets you point to Coco Rocha and immediately get her shoes. Sure, it blurs the editorial-to-shopping line, but let's face it: They're not photographing the latest Miu Miu platforms because they're art. The latest Nina Ricci dresses, however, could make a successful argument...