Elite already makes beauty products for other countries, and now Ford Model Management may have their own apparel line:
Today a company called Zazzle announced they'd partner with the agency for further retail opportunities.
Since Zazzle specializes in custom-made merchandise, it seems Ford thinks their logo could be as ubiquitous on sportswear as Juicy Couture or Lacoste -
In other words, they're not just a company, they're a lifestyle.
We can see Ford t-shirts becoming the next cache item in schools (Remember how everyone needed a Banana Republic tee with the actual safari hunter on it, and it was the biggest deal? And Vuarnet, Coed Naked, and Hypercolor?).
But if Ford wants to do big business, they'll need to get some favorite faces involved in the business - we highly suggest Chanel Iman for the task.
posted by nadarinen
Oct 31, 2007 12:04PM
the copyeditor in me wants to gently remind you that "cache" is a hidden stash of something.
"Cachet" is the word you're going for with this.