It’s so nice when you can say the word “menswear” without shuddering.
In fact, there’s absolutely nothing cringe-worthy about the fall/winter 07 collection from one-year old menswear label Loden Dager.
Citing “the rigidity of the masculine Forties,” the “mod Sixties,” and “1970″ as inspiration, designers Oliver Helden and Paul Marlow – who cut their teeth working at Marc Jacobs – put together a dreamy ensemble of cute boy shirts, jackets, and pants in navy, pale yellow, black, and white.
We wish they would design an official and mandatory “boyfriend uniform,” so us girls could stop tactfully suggesting that we “just think you look better without that tattered hoodie.”
Instead, we get the next best thing – the brand will team up with Uniqlo to put together a ten-piece capsule collection in the spring. Until then, you can find the goods at New York stockists Barney’s Co-op, Opening Ceremony, and Oak.