What Does Organic Look Like?

WWD reports on Barneys continued eco-obsession, and their new exclusive collection by Stella McCartney. But maybe more interesting than the story's n
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WWD reports on Barneys continued eco-obsession, and their new exclusive collection by Stella McCartney. But maybe more interesting than the story's n
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WWD reports on Barneys continued eco-obsession, and their new exclusive collection by Stella McCartney. But maybe more interesting than the story's newsy bits - Phillip Lim will also make organic dresses, Barneys will soon stock bamboo skateboards - is the assessment about Stella's line, from fashion director Julie Gilhart: "It does not read organic in any way, shape or form." We love that Julie said that, because it brings up an issue we've had for some time: That most eco-friendly clothes look like costumes from Jurassic Park. There's lots of khaki. There's rumpled texture. And there's a color palette that screams Laura-Dern-Playing-a-Plant-Doctor. If Stella's new line looks like her normal clothing, that's good news for shoppers, but some new issues do arise: Are organic garments as durable as synthetically made ones, or will they self destruct - much like some of Stella's very expensive handbags? And is eco-fashion really going to fix anything? Or is it too late (and too naive) to think that saving the world can happen with some earnestly sewn jeans?