Why Does ShopBop Have a Catalog?

We've been addicted to Shopbop since high school, but we've never actually bought anything until a few weeks ago. We always wondered who could drop h
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We've been addicted to Shopbop since high school, but we've never actually bought anything until a few weeks ago. We always wondered who could drop h
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We've been addicted to Shopbop since high school, but we've never actually bought anything until a few weeks ago. We always wondered who could drop hundreds of dollars on a dress without actually trying it on. But when we searched Manhattan high and low for the Frye boots we desperately needed, and couldn't find them anywhere, we had to turn to the internet. That's when things got interesting: We bought the boots online. We became an official ShopBop customer. Then we got a ShopBop catalog in the mail, and we were like, "What?" Isn't an online store essentially the same thing as a catalog, but way more environmentally friendly? The thick paper booklet features the exact same images as the ones online - including the photo you all referenced a few weeks ago, when you wondered why their red head model looks like a frozen statue. We weren't sure what to do with a ShopBop leaflet. Are you really going to buy something if it's on a piece of paper versus online? --BRITT ABOUTALEB