
There’s an article in this month’s W called Underage Fashion. It’s a discussion about tweens and couture, and brings up an issue we’ve considered before.
If you’re wearing Chanel couture at 15, (Emma Watson this summer), what do you have to look forward to?
W agrees with us; the article acknowledges how inappropriate it is to wear thousands of dollars worth of designer clothes at such a young age.
But most of the designers and stylists they interviewed don’t see a problem. Marc Jacobs discussed his line’s recent face, 13-year old Dakota Fanning: “(She) really just fits into our approach to advertising, which is that we’re not selling anything. This wasn’t aspirational. You didn’t want to be Dakota Fanning. It was an opportunity to have an intimate moment with somebody I admire.”
Really Marc?
Because as a teenager, we devoured the pages of Vogue, (and yes, Seventeen), and we always wanted to be the girls in the ads. And if those girls had been our age, we would have identified with the clothes that much more. We might have even felt like we had a right to that $2000 bag. Not to mention your ads are very aspirational; we’d love to look as cool as the Marc girls (and in one of those ads, Dakota looked about 20).
We splurged on a Philip Lim dress last year and Miu Miu flats this Fall, but we don’t have a Chanel bag yet. For us, that’s half the fun – looking forward to a great purchase, and earning it.
Obviously, we’re not movie stars.
But considering what happens when child actresses try to blow up too quickly, if we were a young celeb, we might pace our red carpet outfits, too.
–BRITT ABOUTALEB
Tags: Chanel, Marc Jacobs



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I totally agree with this, I mean, I’ve splurged on things here and there but I am not ready to commit to anything past the $400 dollar limit (even when offered to me as a gift).
This is also why I had such beef with the OC, I never watched it and then finally I decided to check it out, and Mischa was wearing a Chanel couture dress for prom. I was disgusted and changed the channel. I’m glad I wasn’t the only one weirded out by this concept.
But I don’t think the Dakota Fanning ads were aspirational at all, they were just fun and a little weird, you know, the essence of marc.
I think, if anything, Marc was poking fun and being outre–that is both good and what to expect from Marc.
I also think having a lot of expensive things when you’re young can actually be a good thing because you learn much more quickly that they really don’t mean anything. People who look forward to Chanel bags kind of creep me out. And I bet those people are sad when their bag doesn’t bring them ultimate joy and happiness, or they find that they just want another bag. I think it’s better to look forward to and try to create a long happy life, or good health. And I say that as a fan of Chanel bags.
I agree that normal girls should try to pace themselves when it comes to couture – you have your whole life to work for the purchases, and grow into more mature looks and trends.
However, Hollwood is different – if you’re 16 and have to attend mutiple major red carpet events each year, then yes, you probably are going to turn to couture and designers you normally wouldn’t wear. I don’t think it says anything bad about the celebrity – I doubt Emma Watson goes to school in Chanel gowns – just that they need some nice dresses for those events.
For the record, Emma Watson was 17 during her promotional tour for Harry Potter, not 15— pretty much an adult by UK standards.
I tend to agree with you though, it seems a little inappropriate and ridiculous for girls as young as 10 and 11 to dress in expensive couture; they are too young to appreciate it! At the same time, I get what K is saying about how it teaches girls that expensive things don’t really mean anything more than superficial happiness, and don’t make you any better than anyone else and are not worth coveting.
If you have to have couture at 11 to learn that money doesn’t buy you happiness or make you better than anyone else, then the world is screwed.