Agent Provocateur and the Yummy Mummies

Ever since Kate Moss left the Agent Provocateur campaign, there's been some serious struggle for her job. First, AP chose Maggie Gyllenhaal, 28, but
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Ever since Kate Moss left the Agent Provocateur campaign, there's been some serious struggle for her job. First, AP chose Maggie Gyllenhaal, 28, but
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Ever since Kate Moss left the Agent Provocateur campaign, there's been some serious struggle for her job. First, AP chose Maggie Gyllenhaal, 28, but fans of the brand didn't like the mix of her soft body and severe sneer in the photos. She was edged out after just one season. Next it was Catherine Bailey, 46, the wife of photographer David Bailey, who gives hope to any woman over 40 who still hopes to be sexy. Even posing next to Daisy Lowe and Tiah Eckhart in the ads, she looks insanely good. But Catherine, too, is a one-time deal, and now it's onto the next, as British Vogue quashes rumors of a Lily Allen campaign with some news: The French actress Vahina Giocante, 26, (at left) is the next star of the Agent Provocatuer campaign. Vahina isn't so known in the States, but she's racked up an impressive list of French film credits and has that really-smart-and-also-pretty look that AP seems to like. She's also got one big thing in common with the other AP faces: All of them are hot moms. It seems AP likes the idea of the "yummy mummies" so popular in London (and on The Real Housewives of Orange County) right now, and maybe they think a woman can't be truly sexy until she has kids - a cool or completely misogynistic idea, depending on whom you ask. So if Lily Allen wants in on the AP action, she may have to get busy in some other areas as well - but we're absolutely not recommending that!