…the trouble seems to be that they have no idea what they are.

There’s a spread in their arty-inspired Fall 2007 catalog meant to feature four young artists - presumably to show that Bloomingdale’s is a shopping mecca for young creatives as well as polished suburban babes. But they didn’t bother to distinguish between the artists and the other models in the spread, so we have no idea who paints for a living, and who just poses.

Something else that’s fun?

The spread gets titled “Y.E.S. Williamsburg,” and yet you can find the models/artists lounging by an expensive car wearing elbow-length gloves and a pinstripe BCBG suit. Another page reveals a model (artist?) wearing a cherry-red Juicy Couture coat in what appears to be Schiller’s Liquor Bar in the Lower East Side (not quite Brooklyn).

In what’s perhaps the weirdest page, a young woman struts away from the subway in a polyester Lacoste running suit - and she’s too coiffed to be ironic, or invoking The Royal Tennenbaums.

What’s happening here?

—NATALIE HORMILLA