WWD's annual luxury survey is out, and the results are slightly stunning: When a group of handbag shoppers were shown brand names and asked which ones they recognized, Coach was more noted than Louis Vuitton. The American accessory brand got 76% of shoppers' attention, even despite reports this year that Coach's stocks and profits were falling. Though soccer moms are the ultimate Coach consumer, designer Reed Krakoff revealed that he's developed more mid-price bags (and he thinks mid-price is $400) to lure in younger shoppers (and those would be you). But if you're going to spend $400 plus on a bag, here's our advice: Go to Woodbury Common Outlets in upstate New York, where you can get a Coach bag for about $100, instead. Or wait a few more months and then spend $600 or $800 on a better bag; one that's cooler and that you'll carry longer. And if you really do care about the label and not just the design, WWD reports the other top-ranking handbags, in terms of recognizability, come from Vuitton, Gucci, Dooney & Bourke (what?), Prada, Kate Spade, Burberry, Fendi, Chanel, Ralph Lauren, Dolce + Gabbana, and finally, Hermes. Which is weird, because we thought after all the Hills madness, Marc Jacobs would make the list.
WWD's annual luxury survey is out, and the results are slightly stunning: When a group of handbag shoppers were shown brand names and asked which one