WWD’s annual luxury survey is out, and the results are slightly stunning:
When a group of handbag shoppers were shown brand names and asked which ones they recognized, Coach was more noted than Louis Vuitton. The American accessory brand got 76% of shoppers’ attention, even despite reports this year that Coach’s stocks and profits were falling.
Though soccer moms are the ultimate Coach consumer, designer Reed Krakoff revealed that he’s developed more mid-price bags (and he thinks mid-price is $400) to lure in younger shoppers (and those would be you).
But if you’re going to spend $400 plus on a bag, here’s our advice:
Go to Woodbury Common Outlets in upstate New York, where you can get a Coach bag for about $100, instead. Or wait a few more months and then spend $600 or $800 on a better bag; one that’s cooler and that you’ll carry longer.
And if you really do care about the label and not just the design, WWD reports the other top-ranking handbags, in terms of recognizability, come from Vuitton, Gucci, Dooney & Bourke (what?), Prada, Kate Spade, Burberry, Fendi, Chanel, Ralph Lauren, Dolce + Gabbana, and finally, Hermes.
Which is weird, because we thought after all the Hills madness, Marc Jacobs would make the list.
Tags: Chanel, Fendi, Gucci, Hermes, Louis Vuitton, Marc Jacobs, Ralph Lauren
Comments [16]
Leave a comment
Most Read
- 1
Jason Wu for Target Fallout: 11,000 Items Currently on eBay and Two Re-Sellers Buy Out the Entire Collection in a Miami Target (We've Got Video) - 2
Watch: Anna Wintour Defends Her 'Bitchiness' on 60 Minutes - 3
Karl Lagerfeld Thinks Adele Is 'A Little Too Fat' and More Highlights from His Unfiltered Interview in the Metro - 4
BB Creams Are the Hottest New Product to Hit the Beauty Aisle--Here's What They Can Do For You - 5
See All of Madonna's Givenchy Super Bowl Halftime Looks
- 1
Copyright © 2012 Breaking Media, LLC. All rights reserved.
Registration or use of this site constitutes acceptance of our Terms of Service and Privacy Policy.
I have a few Coach bags, but I bought them at Marshalls for, at most, $100. And they don’t have the logo on them, they’re black bags that I use for everyday stuff and the occasional date. If I’m going to buy a bag in the $400 or up range, it’s definitely not going to be a Coach.
I bought my very first Coach bag at Woodbury Commons Coach Outlet!!! That store is amazing, it’s huge and they have TONS of bags, along with cool accessories like coats, umbrellas, shoes, business accessories, etc.
It is a wonderland.
Did I also mention there is a Barney’s outlet? … loubies on the cheap, girls!
I would generally say, brand-wise, I really dislike Coach… and would even go so far to say I prefer to distance myself from most of the women/girls who carry Coach.
All that aside, I have been carrying an $800 Coach bag all freakin year. The Legacy Leather ‘Mandy’… it’s my everyday-takes-a-beating-bag… and still looks better with wear each week.
(But I didn’t pay retail–I have a friend who works for Coach so I got the employee discount.)
I think the Marc Jacobs in West Village is also a good place to snatch a good handbag. I got my eye on a soft leather tote for about $500.
I would generally say, brand-wise, I really dislike Coach… and would even go so far to say I prefer to distance myself from most of the women/girls who carry Coach.
All that aside, I have been carrying an $800 Coach bag all freakin year. The Legacy Leather ‘Mandy’… it’s my everyday-takes-a-beating-bag… and still looks better with wear each week. But it’s not a logo-covered bag.
I agree, I really dislike Coach as well. I love my Michael Kors bag. It is one of the best bags I’ve ever owned. The quality and wear is amazing.
Sometimes I see certain non-logo Coach bags that I immediately fall in love with. However, at risk of sounding “cunty” – when I see who’s carry the Coach bag I immediately decide I don’t want one.
Coach, LV (Speedy) and Tiffany are all brands that are limited to the spoiled brat suburbanites and housewives.
I really resent the fact that everyone refers to this area as upstate. We’re 30-45 min from NYC, I don’t think that qualifies.
I’m not a big Coach fan, myself – some of the bags without the extreme amount of logos are alright but otherwise, I feel like it’s a bit much for me to carry on a daily basis.
Remember that E-40 song, “Captain Save a Ho”, there was that line “make his ass buy you a Dooney & Burke”. I wonder if that helped sales…
The only people I see carrying Dooney & Burke bags are black ladies too.
Dooney & Bourke was all the rage in middle school…
Dooney & Bourke was all the rage in middle school…
Dooney & Bourke is very recognizable and LV too, for the ugly.
Not sure what this means, but I just opened my mail and it contained a coupon from Coach for 25 percent off any full-priced bag next week from a Coach store.
woodbury is 30-45 minutes from the city? yeah right. maybe if you’re driving at 4:00 am while breaking the speed limit.
anyway, i’d love to know where these “handbag shoppers” were interviewed & where they are from.
Laura, Woodbury is definitely not 30-45 minutes from NYC. Its more like an hour and a half. And everywhere north of NYC is upstate to us, that’s just how we are.
I love Coach, but I refuse to carry signature pieces simply because they’re everywhere, especially the fakes. That’s why I only use the leather bags that people don’t even realize are from Coach.
i have to say, EVERYONE has coach, they are cute bags but are really played out now, iv never owned a coach bag and at this point i wouldnt want to.