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Explain Nov 30, 2007 @ 3:25pm

Como Se Dice?

by Natalie Hormilla

in vogue book 2.jpg Last week, Natalie kept saying “Dootzen” for “Doutzen Kroes,” and admitted that while interning at Vogue, she called Hamish Bowles “Ham-ish” to his face.

So we realized that we may need another one of our fashion pronunciation tutorials.

Today’s Lesson:

Proenza Schouler is Pro-en-za Shoo-ler
Ann Demeulemeester is Ann Deh-myoo-leh-meese-ter
Leighton Meester is Lay-ton Meese-ter
Costello Tagliapetra is Cos-tell-o Tag-lee-a-pyeh-tra
Costume National is Costume Na-syon-al
Giles Deacon is JAI-uls DeEE-con
Daria Werbowy is Da-ri-a WERE-bow-ee
Agyness Deyn is Ag-e-ness Deen
Doutzen Kroes is Doubt-son Crows
Hamish Bowles is Hay-mish Bowls
Bottega Veneta is Bow-tay-ga Vuh-NEH-tuh
Iekeliene Stange is Ick-uh-lee-na STAY-enge (easy on the “e,” like STAYnge)
Irina Lazareanu is I-ree-na La-za-REE-new
Freja Beha Erichsen is Fry-a Bay-ha Ericson

Now can anyone help us out with Andrew Gn?

—NATALIE HORMILLA, is or-MEE-ya

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Fashionista Main

posted by DC Goodwill Fashionista

Nov 30, 2007 3:40PM

You mean Proenza Schouler? Pronounced SKOOL-er? -the DCGF

posted by Natalie Hormilla

Nov 30, 2007 3:48PM

Dear DC Goodwill Fashionista,

We debated this because we've heard it both ways a million times. But, at every place that I've interned, I always heard my bosses pronounce it "Shoo-ler," so that's why we went with that one.

-natalie

posted by chic3

Nov 30, 2007 3:55PM

I'm Romanian and I read Irina Lazareanu is I-ree-na
La-za-Rah-new (with the rolling of the r's of course)

But you guys have met her and I haven't :)

posted by hellonheels

Nov 30, 2007 4:00PM

I'm with DCGF...I'm pretty sure I've heard THEM pronounce it SKOOL-er.

And what about Daria? I guess I can't recall ever hearing her name said out loud, but being Polish myself, I'd have gone with ver-BOW-vee...

posted by guest

Nov 30, 2007 4:00PM

I could be wrong, but I thought in "Seamless" they themselves pronounced it SKool-er.

posted by guest

Nov 30, 2007 4:14PM

It was pronounced SKOOL-er on the Target commercials, which the designers were in.

posted by guest

Nov 30, 2007 4:22PM

according to vogue...its schooler

posted by Megan

Nov 30, 2007 4:29PM

posted by Rose

Nov 30, 2007 4:35PM

Hmm. I thought it was Shooler too, until on their target commercial they said it "Skooler"...I figured they were probably saying their own name right!
And I totally did not know it was hay-mish.

posted by guest

Nov 30, 2007 4:45PM

i've worked with the Proenza staff and its skooler!

posted by guest

Nov 30, 2007 4:54PM

I recently interned at Marie Claire, where I had to handle a lot of Andrew Gn pieces, and my boss always pronounced his last name as "gin"

posted by Laia

Nov 30, 2007 5:08PM

Gin sounds weird, I always say Andrew Gn like in the back of my throat. I figured it was similar in pronunciation to the way Nguyen is pronounced?

posted by guest

Nov 30, 2007 5:08PM

miu miu..mew mew?

posted by NatalieJames

Nov 30, 2007 5:28PM

People always pronounce Rodarte incorrectly, that would be a great addition. Also, we all saw the Target ads and they say "SKOOL-er". I couldn't find the ad, but I did find footage of their party at Opening Ceremony. Enjoy the video - their name is said in the first 30 secs. http://www.youtube.com/watch?v=zvNNEGgPIQs

posted by guest

Nov 30, 2007 5:53PM

Anna Wintour:
is it Anna "WinTOUR" or Anna "winter"?

posted by guest

Nov 30, 2007 6:10PM

now is it Ba-LEN-ciaga or BAL-en-ciaga...

and is it Nicolas Ghes-kee-ehr or Ghes-kwhy-ere...

posted by guest

Nov 30, 2007 7:01PM

How about Nicolas Ghesquière?

posted by guest

Nov 30, 2007 8:15PM

Its "skooler" not "shooler" and I was under the impression that Agyness' name was pronounced "Agnes", just with a weird spelling

posted by guest

Nov 30, 2007 8:39PM

Nguyen is pronounced WIN
Wintour....Winter
Rodarte....Ro-dar-te
I would think Gn would be Geen...if Ng is pronounced as Ing
Lazareanu....LazaRAHnu (as chic3 said...w/ rolled R...LOL)

posted by guest

Nov 30, 2007 8:49PM

It was skoo - ler in the Target ad... who's right?

posted by guest

Nov 30, 2007 9:19PM

In reference to the Daria comment in pronouncing her last name ver-BOW-vee, there's an interview with her on youtube addressing that. The interview asks Daria herself how she pronounces Werbowy and she said "were-bow-ee" (as Natalie had said).

posted by guest

Dec 01, 2007 12:14AM

1. yes- it is SCHOOL-er,
that is how jack and laz have explained it.
sch from the word "school"

2. costello tagliapetra
gli in italian makes a "lyi" with a dip in the tongue sound, hard to explain but just think if it were a butchered american pronounciation- the g is silent.

3. if you are going to have a how-to lesson on designers names and pronounciations, you should not have posted with errors.

posted by guest

Dec 01, 2007 12:15AM

miu miu is mi-u mi-u
just how it appears

miuccia prada named the line after her childhood nickname.

posted by guest

Dec 01, 2007 12:20AM

i used to work there as well -- it's definitely skooler.

posted by myckle

Dec 01, 2007 12:42AM

It think it's really "shool-er" and not "skool-er"...ANNA WINTOUR even pronounced it as SHOOL-ER here's the link from Byranboy's site: www.bryanboy.com/bryanboy_le_superstar_fab/2007/08/anna-wintour-i-.html

P.S. your post shows this - "Proenza Schoulder is Pro-en-za Shoo-ler" ...there's an extra letter 'D'.

posted by guest

Dec 01, 2007 3:17AM

I also recall from target commercials as Skooler, but I live in Colorado so I don't really know anything.

But thank you Fashionista fo rthis feature. It makes those of us outside of the fasion circles sound less stupid.

posted by Nikki

Dec 01, 2007 7:09AM

This is great. Not only have I saved myself some embarassment (though I am Scottish so I had Hamish covered) but I can now introduce the pronunciation of Proenza Schouler as a legitimate topic of conversation. :-)

Incidentally, the amount of people that mispronounce Ralph Lauren (i.e. Ralph Lau-REN; think Sophia Loren) is baffling. The man is American; nobody walks around saying Zac Po-SEN or Tommy Hil-FI-ger. *sigh*

posted by DC Goodwill Fashionista

Dec 01, 2007 1:32PM

I'm standing by my original comment because according to Shirley Cook (who's the Proenza Schouler CEO) it's pronounced "skooler." She apparently answers their emails. How cool is that? -the DCGF

posted by jolie

Dec 01, 2007 2:57PM

I don't understand why there is an argument over the pronunciation of "Schouler." We've all seen the Target commercial and the guys themselves say "Skooler." If anyone would know, wouldn't it be them? That's like someone telling me I don't know how to pronounce my own name.

posted by guest

Dec 02, 2007 7:01AM

Lă-ză-reah-noo

The 'ă' sound doesn't exist in the English language. So unless you speak Romanian, correct pronunciation is difficult.

In any case, it doesn't really matter. I'm sure she doesn't mind...

The worst one is 'Mosheeno' for 'Moschino'.
Hideous.

posted by guest

Dec 02, 2007 11:30AM

Please, the title is even wrong. It's

Come si dice.

How are we supposed to trust your foreign-name pronunciations when you can't even get your Italian grammar correct?

posted by Natalie Hormilla

Dec 02, 2007 11:48AM

Dear Guest @ 11:30am,

The title is correct as it is in Spanish, not Italian...

Natalie

posted by guest

Dec 02, 2007 1:39PM

Spanish --> "¿Cómo se dice?".

posted by guest

Dec 03, 2007 9:16AM

posted by guest

Dec 01, 2007 12:14AM

1. yes- it is SCHOOL-er,
that is how jack and laz have explained it.
sch from the word "school"

This is fine, but the "sch" in the word "School" is pronounced, uh, "sk".

posted by Mike

Dec 03, 2007 12:04PM

And don't forget that the "Ann" in Ann Demeulemeester is pronounced "Ahhn"

posted by guest

Dec 04, 2007 6:56PM

Ng is pronounced Eng.

posted by guest

Dec 04, 2007 9:46PM

what about alber elbaz?

posted by myckle

Dec 06, 2007 9:09AM

Hi Fashionista...I admit that I'm a fashiom newbie and would like to have more of this 'fashion pronunciation 101' in your blog... it'll really help people like me...

Thank You!

posted by guest

Oct 10, 2008 10:46PM

Moschino is moh-sheen-o...?

posted by guest

Oct 25, 2008 7:34PM

moschino=moss-keen-oh