Gareth Pugh's Rat Coat: A Love Letter

Nov 28, 2007 @ 3:22pm

gareth dead rat.jpgAlthough we don't know anything about fashion, we'd like to make a claim about Gareth Pugh's ratty mink coat, as seen in the latest W:


It's the most subversive anti-fur protest we've ever seen, and as such, we think it's brilliant.

The coat plays on the classic fault lines of outsider and insider - the "anti fur" stance in fashion is often stuck with the "outsider" label, thanks largely to PETA and their disrespectful and immature protest tactics. Okay, Christy Turlington once said she'd rather go naked than wear fur - but she's still modeled for houses that use it. And although Stella McCartney is a vegan designer, her parent company is the Gucci Group, who would skin zebras and kittens if it meant the latest It Bag. Meanwhile, the "insider" name gets tagged to Fendi and J. Mendel - both houses whose fur legacy continues, thanks to ingenious design.

But that's where Gareth enters the picture. He's a fabulous fabric architect, so he can build a great jacket. He's also a master prankster, in the vein of Tim Burton or Damien Hirst, and his exploration of grim grins is part of his blackly beautiful style. His rat mink "passes" the style bar because it's well built and terrifically terrifying - it references Isabella Blow at her darkest and hottest. It reflects the Grey Gardens sense of beautiful decay. It looks like Johnny Depp would dig it.

But the joke is really on the wearer. It may be a beautiful and historically rich piece of fashion - but it's also a pile of dead rats. Which you're wearing because you think it makes you look powerful/ beautiful/ rich/ It.

In fact, it's just gross. So is fur, unless it belongs to a living animal. Thank you Gareth.

Comments

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posted by guest

Nov 28, 2007 3:56PM

am i the only one who doesn't give a shit about fur? it seems to me that the only people who can get on any high ground whatsoever are vegans. killing or exploiting animals to consume them is no better than killing to wear them. they are different ways of exerting the same power and control.

posted by le petit lapin vegan

Nov 28, 2007 4:04PM

Faran - thank you so much! Spoken like a fabulously ethical fashionista. Your compassionate stance on fur is incredibly admirable, especially coming from someone so fully ingrained in fashion and pop culture (au contraire to the above-- you SO know everything about fashion-- and carry major clout). And we love you for it.

posted by mckeb753

Nov 28, 2007 4:13PM

but, if the coat is made of mink, then how is it a form of anti-fur protest?

posted by jesspgh

Nov 28, 2007 5:10PM

That it is made of mink is what makes it even more provocative and interesting a statement. As cited above, even the designers/brands/models who refuse to utilize fur are attached to parent groups/brands that thrive from the business fur generates. The coat attempts to force audiences to confront those grey areas of ethical fashion. To protest the use of fur while employing the material is contradictory and even hypocritical but many critiques could be (and have been) lofted in the directions of those who have been deemed or purport to be ethical with regard to fur, environmental sustainability, labor practices, etc.

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posted by guest

Nov 28, 2007 5:41PM

Ok, so fur's "gross", but leather isn't nor is charging $800 for plastic shoes made by kids in 3rd world countries? Let's not even talk about well-off people scouring vintage markets/Salvation Armies/Goodwills for clothes that are specifically there and priced for people who CAN'T AFFORD to go slumming just because they want to look unique. If we wanna talk about ethics, there's plenty to go around.

This sort of hypocrisy frankly stinks and lacks integrity.

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posted by guest

Nov 28, 2007 6:21PM

i agree with the poster above i hate this post...THE PREVAILING MOOD IN FASHION RIGHT NOW..is that there are many different styles that are acceptable and its up to women to decide what trends or looks they will adopt. and sites like fashionista are here for the same reason..a place outside of the vogues and bazaars for women to explore alternatives..so to make a blanket statement of fur is gross lacks integrity..fur may be gross for YOU..and thats fine...but that doesnt mean that it is for every woman

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posted by guest

Nov 28, 2007 7:01PM

duh, fur is gross because a lot of it comes from cute animals!! leather comes from cows, which aren't fuzzy, so it's okay to kill them for hot accessories!!

um yeah, no. i don't really think someone carrying a calfskin bag, or eating grilled chicken or whatever is really in the position to say fur is gross--you're consuming animals unnecesarily, too. it's just an easy and popular thing to be anti. besides, a big fur coat is actually practical in cold climates, because it's insanely warm.

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posted by guest

Nov 28, 2007 11:56PM

"Tim Burton or Damien Hirst"
seriously? come on.

posted by le petit lapin vegan

Nov 29, 2007 1:24AM

fyi: just because i am vegan (and thereby eschew leather, fur, and all goods/products/foods containing, derived from, or tested on animals does not mean that i support PETA or their inexcusably tasteless tactics

posted by le petit lapin vegan

Nov 29, 2007 1:24AM

fyi: just because i am vegan (and thereby eschew leather, fur, and all goods/products/foods containing, derived from, or tested on animals) does not mean that i support PETA or their inexcusably tasteless tactics

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posted by guest

Nov 29, 2007 1:32AM

Actually it is ok to be icked out by fur and still eat cow. Everyone is entitled to their opinions and feelings.

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posted by guest

Nov 29, 2007 11:58AM

coming from someone that does not eat meat, nor carry leather bags, i have to say fur is indeed disgusting.

and yes, everyone is entitled to their own opinions, but I will explain why. Fur is disgusting because of the pain it inflicts on living animals when they are stripped of their skin while still alive, or caught in a trap bleeding to death slowly.

And for someone to say that a fur coat is 'practical' in cold climates because it's "insanely warm"? come on....seriously.....
i don't know what's practical about cruelty.

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posted by guest

Nov 29, 2007 11:59AM

When did being "tasteful" become a criterion for judging political/social movements?

And I disagree wholeheartedly with the statement that only vegans have a right to protest fur. This kind of all-or-nothing approach really works to uphold the status quo: if I am not willing to go to the "extreme" of becoming vegan (which many people at the present time are not), then I have no right to be concerned with/take a stance on any issues involving the ethical treatment of animals and should just go buy that big (insert animal here) coat? I don't think it is productive to criticize designers who refuse to use fur, even though their parent group may, for the same reason.

That said, I don't think that the Gareth Pugh coat is all that subversive. It is, after all, still made of fur (why not use a synthetic if the point is really to condemn wearing fur?). And as a visual statement I imagine it could be easily co-opted by a fur-wearer as a wink/jab back at Gareth: you tried to make fun of me, but look I'm wearing your rats anyway.

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posted by guest

May 04, 2008 1:22PM

Stella McCartney is a vegetarian, not vegan. Big difference since vegans don't wear wool and (worm) silk. And for the guest no.2 what is the difference between leather and fur? Seriously? Both is animal skin made out of animal suffering. What kind of logic do you use to make yourself think one is ok? and by the way, not all alternatives are "plastic made by 3rd world children". Please get more information before you decide to make a comment. You come across quite ignorant. There are organic plant materials which we should support. You dont have to wear animal skin to keep warm. We dont live in caves anymore.

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