Country music is one of the only categories in America still selling records, so maybe it’s no surprise the scent industry thinks it can help sell them too.

Today, Coty announced their latest face is Tim McGraw, who will launch his own fragrance for men in the Spring.

McGraw is a multi-platinum record artist, who’s also starred in Flicka and Friday Night Lights - two of our favorite nobody-knows-I’m-watching movies.

Whether his face can move millions of men to the perfume counter is still an untested idea, but he is married to Faith Hill, so we imagine his fans put some faith in him when looking for grooming and date prep tips.

Coty’s last fragrance was built for Kate Moss, and smells a little bit like cigarettes, rock candy, and baby shampoo.

We imagine McGraw’s signature scent will lean closer to barbecue sauce, with top notes of hay.