Racked revs us up with reports that the TopShop lease is finally signed. According to their source, the store will take over for Yellow Rat Bastard, the grimy emo superstore in Soho. Ironically, the location is a two-second walk from Opening Ceremony, the only shop in America to carry a heap of TopShop clothing (something we suspect will end next year). But the imminent arrival of TopShop begs the question: When we can go there anytime, will we actually want to? Keep in mind the clothes will have Club Monaco prices, so getting your "cheap chic" fix will actually cost between $100 and $200 (or up to $500, in the case of the Kate Moss range). We're reminded of when we went to college, the first time we could eat whatever we wanted without parental interference ("I'm not buying more ice cream!" - you know the drill...) It was like a Willy Wonka experience for two weeks, complete with ice cream for breakfast, and then all of a sudden, we never craved candy again. We have a strange suspicion that TopShop could be the same - a month or two of blissed-out shopping, and then deflation. But there's one thing we know will save us from burnout - TopShop has the best jeans ever, and even with British conversion rates, they're still about $50. If that can't lure you down to Soho, then you must be chained to your closet.
Racked revs us up with reports that the TopShop lease is finally signed. According to their source, the store will take over for Yellow Rat Bastard,