Urban Outfitters Goes Boutique

It's no secret that Urban Outfitters wants to be TopShop. In fact, if the two stores were high school students, TopShop would be like the gorgeous art
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It's no secret that Urban Outfitters wants to be TopShop. In fact, if the two stores were high school students, TopShop would be like the gorgeous art
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It's no secret that Urban Outfitters wants to be TopShop. In fact, if the two stores were high school students, TopShop would be like the gorgeous art-obsessed girl, quirky but still popular, and Urbans would be the beta best friend - she takes photography, too, but it's just for the boys. So we're not surprised to see a hallmark of TopShop's style - the Boutique - end up launching at Urbans this week. In both stores, the company annexes some space for upscale designers and runway looks. At TopShop, the boutique carries an in-house line of fashion forward outfits, plus diffusion lines from Preen, Celia Birtwell, Kate Moss, etc. In Urban Outfitters, the boutique area shelves all the brand names they've got. Some are expensive (Betsey Johnson, Frye); some are just cool (Cheap Monday, Ash). But will the Urbans boutique keep its customers when TopShop hits town next year? Or will they need to find a new seat the style cafeteria?