Clinique: Desperately Seeking Young Folks

It looks like Clinique is trying to wipe the dust from its fragrance, Happy, just in time for the holidays. They're targeting a younger market, and th
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It looks like Clinique is trying to wipe the dust from its fragrance, Happy, just in time for the holidays. They're targeting a younger market, and th
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It looks like Clinique is trying to wipe the dust from its fragrance, Happy, just in time for the holidays. They're targeting a younger market, and they're doing it rather quickly. First we saw that Happy was the virtual give-away of the day on Facebook. Then we saw that you can have a custom bottle made with any picture you upload onto Clinique’s website. Now we hear that The Hills’ darling Whitney Port will be hanging out at NYC’s Bloomingdale’s this Friday in honor of Clinique’s Happy Day (yes, they've given it a day.) Since the only person we’ve known to wear Happy is our mother, we’re not sure that this marketing ploy will work. But if the Clinique people can get the bottle a lengthy spot on Blair Waldorf’s dressing table, that’s another story…