Clinique: Desperately Seeking Young Folks

Dec 11, 2007 @ 3:51pm

Whitney Port Clinique.JPGIt looks like Clinique is trying to wipe the dust from its fragrance, Happy, just in time for the holidays.


They're targeting a younger market, and they're doing it rather quickly.

First we saw that Happy was the virtual give-away of the day on Facebook. Then we saw that you can have a custom bottle made with any picture you upload onto Clinique’s website. Now we hear that The Hills’ darling Whitney Port will be hanging out at NYC’s Bloomingdale’s this Friday in honor of Clinique’s Happy Day (yes, they've given it a day.)

Since the only person we’ve known to wear Happy is our mother, we’re not sure that this marketing ploy will work. But if the Clinique people can get the bottle a lengthy spot on Blair Waldorf’s dressing table, that’s another story…

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writer Natalie Hormilla
posted in Fashion Is Fun tags Clinique, perfume

Comments

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posted by guest

Dec 11, 2007 4:23PM

Happy had a rather prominent placement in the new movie Juno, too.

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posted by guest

Dec 11, 2007 4:51PM

Happy is big in the middle school world.

posted by Ginge

Dec 11, 2007 5:23PM

I second the middle school comment. There's a girl I went to elementary and middle school with who ALWAYS wore Happy. I had a locker next to her for three or four years (alphabetical order) and she was constantly putting on the lotion. I would guess that she still wears it.
I think I will forever associate that fragrance with her. But it's kind of nice because it brings back memories.

posted by southweststyle

Dec 11, 2007 5:39PM

My mom wears happy...

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posted by guest

Dec 11, 2007 9:54PM

it reminds me of junior high. and it doesn't smell great on everyone. i couldn't wear it because it smelled like bug spray on me. gross.

posted by melanieoverhere

Dec 11, 2007 9:55PM

I wear Happy! I support this movement.

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posted by guest

Dec 12, 2007 8:17AM

I can't wear it either. It doesn't mix well with my "body chemistry" I suppose.

But I have been devoted to Clinique makeup and skin care products for over a decade. Love it!

(They're cruelty free too!)

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posted by guest

Dec 12, 2007 9:01AM

I second the bugspray comment. That stuff smells always smells horendous on me, hahaha.

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posted by LauraMilli

Dec 12, 2007 1:05PM

I thought Happy has always been young. In 7th grade, everyone took turns spritzing each other in the bathroom during lunch.

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posted by guest

Dec 13, 2007 9:47PM

Where can i find earrings like the one Whitney has on in this ad? I've been searching forever for something similar to wear for the holidays!

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