David Lynch to Gucci: "More Sparkle!"

Gucci was keen enough to release a behind-the-scenes video of their perfume commercial on YouTube, and it confirms a few things for us: 1. Gucci is
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Gucci was keen enough to release a behind-the-scenes video of their perfume commercial on YouTube, and it confirms a few things for us: 1. Gucci is

Gucci was keen enough to release a behind-the-scenes video of their perfume commercial on YouTube, and it confirms a few things for us: 1. Gucci is really trying to evoke to decadent, industrial Halston spirit of the '70s. 2. Freja looks about ten years younger with long hair, which is both good and bad. 3. Gucci creative director Frida Giannini is maybe the cutest designer we've ever seen. 4. The Gucci by Gucci perfume has been treated a little like a borrowed Louvre artifact - note how it's only handled on set by white-gloved art directors, who look a little bit like butlers when polishing the bottle. 5. Director David Lynch is more obsessed with glitter than Heatherette during Fashion Week. A surprising revelation indeed.