David Lynch to Gucci: "More Sparkle!"

Dec 04, 2007 @ 1:18pm

Gucci was keen enough to release a behind-the-scenes video of their perfume commercial on YouTube, and it confirms a few things for us:

1. Gucci is really trying to evoke to decadent, industrial Halston spirit of the '70s.

2. Freja looks about ten years younger with long hair, which is both good and bad.

3. Gucci creative director Frida Giannini is maybe the cutest designer we've ever seen.

4. The Gucci by Gucci perfume has been treated a little like a borrowed Louvre artifact - note how it's only handled on set by white-gloved art directors, who look a little bit like butlers when polishing the bottle.

5. Director David Lynch is more obsessed with glitter than Heatherette during Fashion Week. A surprising revelation indeed.

posted by OldAuntAmy

Dec 04, 2007 7:26PM

Meow. Love the behind the scenes more than the actual spot (hmmm...could be my lust for all things Lynchian). Yet suddenly I want to feed Freja a large pizza...

posted by guest

Dec 04, 2007 9:22PM

I adore Natasha Poly.

posted by Bobby

Dec 05, 2007 4:26PM

is it just me, or is the Making Of featurette more interesting than the actual commercial? i love the commercial though, as it has two of my fav models (raquel and freja) and one of my all-time favorite bands, Blondie. How i wish i could have partied at studio 54...it seems they didn't use the shot of the girls dancing over the camera with their hair blowing, one of the best shots. and as my friend, who looks JUST like freja once said to me, because she (the friend and freja) is tall and has long limbs, they look weird, not cool, when dancing.

also number 6 on your list: it's bizarre for david lynch to be doing fashion commercials because it's so NORMAL. --B