Explain: Naked Denim Ads

One of our peeves is a fashion ad with no clothes, and the latest culprit is Joe's Jeans. Their posters have papered Canal Street to the West Village,
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One of our peeves is a fashion ad with no clothes, and the latest culprit is Joe's Jeans. Their posters have papered Canal Street to the West Village,
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One of our peeves is a fashion ad with no clothes, and the latest culprit is Joe's Jeans. Their posters have papered Canal Street to the West Village, but is there a single pair of pants? No. Instead it's just a half-naked model scaling a wall. The ads don't exactly make us want to buy a pair of jeans for ourselves - but we do want to buy some for the model, so at least she'll cover up. We're also a little mystified by the strategy used in this ad - Shouldn't you walk away from a campaign with at least a vague idea of the product it's pitching? Not that we're against huge photos of undressed girls... they're just a little boring...