Facebook Adds Real Fashion

Over the past few months, various Facebook "groups" have sprung up and glommed themselves onto fashion. There's the "Marc Jacobs" group, the "I Get M
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Over the past few months, various Facebook "groups" have sprung up and glommed themselves onto fashion. There's the "Marc Jacobs" group, the "I Get M
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Over the past few months, various Facebook "groups" have sprung up and glommed themselves onto fashion. There's the "Marc Jacobs" group, the "I Get My News from Cathy Horyn" group, and even a new Fashionista.com group. Now TopShop is joining the game, creating a Facebook application that lets you vote on which of their outfits are glam... and which are gross. If you add the "Topshop Fashion Fix" to your profile, they'll post their must-have pieces right on your page. You can add your own labels, like "love it" or "lose it" and hope that your friends don't steal your favorite Kate Moss dress and order it before you get a chance. Then during the holidays, they'll have a fashion-centric game with loads of TopShop prizes. It's a good branding move on their part, but not unexpected: After all, TopShop claims they get more hits on their website from MySpace than anywhere else...