"Graphic T-Shirts Stand Alone"

Dec 05, 2007 @ 1:44pm

The DKNY Jeans men's summer lookbook just arrived in our office.

We flipped through once and realized we'd been looking at the cute model the whole time, so we went through it a second time to see the clothes.

Most lookbooks let the outfits speak for themselves, but DKNY Jeans added an ode to their summer influences on the front page.

Apparently, the DKNY man is "a prepster, a punk, a beach nerd; an attention seeker and an individual."

It sounds a little Breakfast Club, no?

But our favorite part comes after they break down the collection's colors and announce,

"Everything out is now in."

Most of their looks are t-shirts and jeans, which haven't been out or in since 1952. But they do have a really aggressive skull motif in several of their shirts, which is indeed so out that it's in...

Way, way, in - especially if Pete Wentz is your latest muse.

posted by melanieoverhere

Dec 05, 2007 2:21PM

he looks like an abercrombie and fitch model that stumbled onto the wrong set

posted by xxi

Dec 05, 2007 2:59PM

^agreed. the tee's/styling are made of fail. and so is the casting. blah.

posted by Busy Body

Dec 05, 2007 3:04PM

Not that I don't agree, but A&F models aren't allowed to have facial hair, it's part of the look policy.

However, for DKNY this is definitely a step in a new direction that ... I'm not sure I like?

posted by wind

Dec 05, 2007 4:12PM

if you said this was an ad campaign from 5 years ago, i would believe you. this collection looks totally outdated. and everything in it is over with.

posted by ohsweetheart

Dec 05, 2007 4:12PM

This is underwhelming. It looks like every other t-shirt brand out there.

posted by guest

Dec 05, 2007 5:04PM

the next great advancement in menswear will be a change in silhouette... as NOT seen here :)

posted by guest

Dec 05, 2007 5:33PM

This looks like HOUSE OF-FIGHTCATS-HOLLAND, they knocked off SeanFightcats early stuff and made it look like H&M... see you at T.J.MAX DKN-whY don't you just get some smart young guys with accessible taste and the ability to take some direction, to work with you? Instead you sent Pete Wentz an e-mail with 2 dozen graphics and asked him to pick the most tolerable of a batch of lazy designs. I'm aware that you gotta play it safe, as a big company, and I love Middle America but the idea of having New York in the end of your brand name and squirting out garbage like this is depressing... deflated... that stitching over the screen print is very D&G by the way... DKN-whY are you wasting your time, holler at the homegirl Betsey J and chop it up with her tips blend in her aesthetic on some menswear... do something, anything is better than this.