We’re not sure what to make of Make Me a Supermodel, the new Bravo reality show with Tyson Beckford and Niki Taylor. The series claims to be like American Idol for fashion models, with the audience voting each week for their favorite face.

Our gut feeling is the show will stink, but it is produced by Bravo, who can even make cooking look interesting, so who knows.

But even if the show is dull, its behind-the-scenes makeup is fascinating, because of one thing:

The show is produced by Tiger Aspect Productions, a division of IMG Media. But while IMG is making money off the series, it won’t be lending its name in support:

Despite having arguably the best modeling agency in the world, IMG isn’t offering the show’s winner a chance to share their roster with Stam, Freja, Gemma, and Tanya D. Instead, the prize comes from New York Model Management, which boasts Daisy Lowe on its boards.

Maybe IMG learned their lesson during Season Two of Top Model, when they inherited the gorgeous but not-quite-fashion-focused Yoanna House from the series.

Or maybe it’s more practical than that - half of Make Me a Supermodel’s cast is men, and IMG recently sold off their boys’ division, which could leave their eventual winner in a really lonely spot.