Is Juicy Couture Going Indie?

Here's an interesting tip from our financial friends: A rumor from luxury consultants that although Juicy Couture's numbers are still good, they're
Avatar:
Author:
Publish date:
Social count:
46
Here's an interesting tip from our financial friends: A rumor from luxury consultants that although Juicy Couture's numbers are still good, they're
Image Title1

Here's an interesting tip from our financial friends: A rumor from luxury consultants that although Juicy Couture's numbers are still good, they're not nearly what were projected when Liz Claiborne bought the company. The rumor is that Liz's head honchos are considering whether or not to resell Juicy as an independent label, and focus instead on Kate Spade, Narciso Rodriguez, DKNY Jeans, and their other brands. If Juicy does get freed from its corporate ties, it could be great for the brand - their suburban clout is still strong, but reeks of manufactured popularity, and that might not give it the same kind of legs that let American Eagle and Urban Outfitters reign supreme in junior high schools. Then again, that kind of cultivated cool does seem to work for Abercrombie + Fitch, albeit A+F has more sex appeal and a unisex banner of inclusion that doesn't happen with Juicy (despite a line of menswear). So maybe cafeteria domination is inevitable if a financial heavyweight is behind them. Either way, it's just a rumor, but here's a side dish of fact: There's a pile of Juicy Couture longsleeve t-shirts for $28 at the T.J. Maxx in North Andover, MA right now, and if you're in the Boston area, perhaps you'd like to buy them.