Moet Wants the Fashionistas

As fashion creeps further into pop culture, brand strategies are trying hard to climb on board. Our favorite recent example is Moet & Chandon, who'v
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As fashion creeps further into pop culture, brand strategies are trying hard to climb on board. Our favorite recent example is Moet & Chandon, who'v
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As fashion creeps further into pop culture, brand strategies are trying hard to climb on board. Our favorite recent example is Moet & Chandon, who've eschewed the Hollywood crowd (remember when a bottle of Moet was on every Golden Globes table?) in favor of the slightly quirkier kids in fashion. Their latest promotion is a Moet "pop up boutique," a concept also practiced by Mulberry, Alice Roi, and Nike, where shoppers can bring champagne bottles, pay $30, and get them bedazzled or personalized. But despite the glam factor, the famous faces linked to the project aren't starlets, they're part of the style pack. Photographed with their Moet bottles for promotional materials are Erin Fetherston (left), Betsey Johnson, the Marchesa duet, and Terry Richardson, who clutches a bottle bedazzled with "Daisy Marc Jacobs." That sure makes us want to drink.