Scent Sells

WWD reports that Coty, the beauty monolith known best for celebrity fragrances, is buying a color cosmetics manufacturer as part of a long-term busine
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WWD reports that Coty, the beauty monolith known best for celebrity fragrances, is buying a color cosmetics manufacturer as part of a long-term busine
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WWD reports that Coty, the beauty monolith known best for celebrity fragrances, is buying a color cosmetics manufacturer as part of a long-term business plan to more than triple its profits. Coty is number one in the mass-market perfume business, credited with starting the celebrity fragrance boom in America. We can thank Coty for scents such as NY Chic (Olsen Twins,) Lovely (SJP,) Intimately (David and Posh Beckham,) Shania Starlight (Shania Twain) and L (Gwen Stefani.) And since it's a bit of a one-trick pony (they sign celebrities to a cute bottle, fill it with Kool-Aid and sell it in department stores), we’re betting this means we’ll see more of the same approach, except with actual makeup. Are you ready for a Carrie Underwood lip gloss? How about some eyeshadow from Jessica Biel?