Some Day, Her Prints Will Come

When riffing on Erin Fetherston for Target, most fashion publications have fixated on the heart bags, the overdose of cute, and the very wonderful
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When riffing on Erin Fetherston for Target, most fashion publications have fixated on the heart bags, the overdose of cute, and the very wonderful
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When riffing on Erin Fetherston for Target, most fashion publications have fixated on the heart bags, the overdose of cute, and the very wonderful white bubble coat. But we have something different to discuss, and it's the way Erin's taken her Target collection and turned it into the biggest advertisement ever. Sure, all Target designers get a cool TV commercial (though Erin's, we thought, was the coolest), but the California native has taken it one step further: She's made all of her models wear yellow wigs with heavy bangs - just like Erin's actual hair - and she's also designed a print of her face, that lines the inside of her bags and her coats. It's also stamped on a $10 thermal t-shirt that you can buy to broadcast your Fetherston love. Will Erin's stab at branding result in higher sales of her actual, expensive brand? Hopefully - especially since we hear Target designers are paid very little - about the cost of mounting a runway show - to create their capsule collections.