Catherine Malandrino must have thought her designs needed a little extra oomph this season.
Her Spring '08 lookbook features her usual assortment of flirty dresses, except this time with a strange twist- the mannequins wearing them are positioned in front of wind machines.
Such drama producing techniques are generally reserved for the cheesiest of photo shoots. You've seen their effects on America's Next Top Model, in Sports Illustrated's Swimsuit editions and Mariah Carey's fragrance commercials. But this is the first time we've ever seen them in a lookbook.
The result is a bit disorienting. We can see the photographer putting the wind machine in front of the bald, shiny mannequins, and saying things like, "Less wind! More attitude!"
posted by xxi
Dec 07, 2007 1:30PM
Kind of an amazing concept for a lookbook. I love the movement! They also used my favorite kind of mannequins, which is an extra bonus.