“I love your dress! Is it Bulgari?” - a TV Guide reporter to Ellen Page on the red carpet, at a Bulgari-sponsored event.
5
posted by guest
Jan 18, 2008 12:53PM
I don't get it cause i always think Bvlgari is the Ancient Roman form for Bulgari. Their website also reads bulgari (www.bulgari.com)
see http://en.wikipedia.org/wiki/Bulgari
or the joke lies somewhere else and i missed it?
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posted by sarahchivonne
Jan 18, 2008 1:52PM
the joke is simple: bvlgari is a luxury goods/jewelry company in italy. they do not make dresses. the reporter clearly was covering an event to which she had no knowledge of what the sponser does, when it is her job to know.
the reason that the website is bulgari.com is simply because that is how it is pronounced. but the branding "logo" is bvlgari, the same way that chanel is interlocking "c"'s or lanvin is "lanvin".
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posted by sarahchivonne
Jan 18, 2008 1:59PM
the joke is simple: bvlgari is a luxury goods/jewelry company in italy. they do not make dresses. the reporter clearly was covering an event to which she had no knowledge of what the sponser does, when it is her job to know.
the reason that the website is bulgari.com is simply because that is how it is pronounced. but the branding "logo" is bvlgari, the same way that chanel is interlocking "c"'s or lanvin is "lanvin".
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posted by guest
Jan 20, 2008 10:20AM
'the reason that the website is bulgari.com is simply because that is how it is pronounced.' - Not true.
Bulgari is the family name of the founder, Sotiro Bulgari. Anything lower-case is still spelled the same way as the family name. The brand name, remains in upper-case BVLGARI.
posted by Rockmantica
Jan 18, 2008 12:18PM
I hate dumb "reporters" who don't do their homework. Annoying....