Abercrombie & Fitch is launching its newest stab at the high-end market, lingerie line Gilly Hicks – but they’re still using the same old tricks.
The promotional video, currently the only thing on the Gilly Hicks site, is replete with a gaggle of naked girls and boys, in true A+F style.
Models frolick on beaches and in the water, wearing only one piece of lingerie at a time. In fact, they’re wearing so little, that the best view of the product comes from a shot of the clothesline, at left.
The brand arrives, with its own store in Boston, at the end of this month. You can watch the video on their site – if you can prove you’re 18.
We’re not sure the ad makes us want to ride the Chinatown bus to Boston and buy a new bra.
In fact, the only thing it makes us want to do is fly to Australia and take ours off.