Abercrombie & Fitch is launching its newest stab at the high-end market, lingerie line Gilly Hicks - but they're still using the same old tricks.
The promotional video, currently the only thing on the Gilly Hicks site, is replete with a gaggle of naked girls and boys, in true A+F style.
Models frolick on beaches and in the water, wearing only one piece of lingerie at a time. In fact, they're wearing so little, that the best view of the product comes from a shot of the clothesline, at left.
The brand arrives, with its own store in Boston, at the end of this month. You can watch the video on their site - if you can prove you're 18.
We're not sure the ad makes us want to ride the Chinatown bus to Boston and buy a new bra.
In fact, the only thing it makes us want to do is fly to Australia and take ours off.
posted by Lindsaysue12
Jan 09, 2008 2:49PM
I'm not going to lie. I loved the video. Ever since Jr. High I have been a sucker for AnFs aesthetic. Not necessarily their clothes, but the idea and the brand. Its amazing how little they do (and wear) and how much they sell. The product looks pretty cute, too. I work in the Mall of America and there is a Gilly Hicks coming soon. The outside its coverd up by a huge poster of half naked males and one female in their undies. I have to admit, its pretty hott!