Last year, Dior announced a change in strategy for the label:
It was time to grow up.
After several years of making exciting but youth-inspired outfits, the brand realized its core customer was older and more sophisticated than most of its showcased outfits, which included pink cherry blossom trenches and infamous tanks screaming "J'adore Dior." The brand's faces were 16-year-old Devon Aoki and 14-year-old Riley Keough, both the daughters of pop culture moguls (Devon's dad owns Benihana Steak House; Riley's mom is Lisa Marie Presley).
Now comes Dior's latest collection since their maturing edict went public, and to front it, Galliano and Co. have chosen... Coco Rocha.
We adore the 19-year-old Canadian, and think she's one of the coolest and prettiest faces in fashion right now, although this might be a good time to encourage discussion about what counts as a "grown up" look in the fashion industry.
Then again, we could just wish for the coat, and its unseen matching stilettos...
posted by Kdanv42
Jan 08, 2008 12:47PM
Love Love LOVE this Coco ad. I dunno, I would say that she could pass for a mid-20 something. Is this the 'old' that Dior is going for? I dunno, but still, it's waaay better than last seasons ad campaign with Stam. WHAT was with that hair/nail pattern?